Opcity (realtor.com)

I prefer their lead system where you can set it up so that you automatically send a text and email response to your new lead, and you don’t have to answer a phone call to be connected live to the lead (like how Zillow works). I’m so often busy and can’t answer a phone call, so I would often miss out on my Zillow leads. I’ve had much better success with Realtor.com leads overall. One of my favorite features is that you can still purchase non-shared leads that only go to you, so you’re not competing with another agent.

Their system for following up with and managing your contacts is also superior to Zillow IMO. At no additional cost you can send them market reports and new listing alerts directly through Realtor.com, which is great for any agents starting out that don’t have a dedicated CRM yet.

I don’t like that the lead quality can be hit or miss, but this is the case with all lead generation services. Some leads are unresponsive, which is frustrating, but if the lead is truly bogus and your report it to them, they will remove it from your lead count for the month.

What problems is the product solving and how is that benefiting you?

easy MLS integration just pulls everything from the MLS via IDX, but that’s about it.

lead management is lacking, and the back end is clunky at best.

If you just want to look at properties, it’s a good place to start. And then look for Realtor to work with.

It doesn’t always have the most up-to-date information..